Klaveness Digital
Brand Guide
Last updated June 2025
Symbol and company name are carefully put together and the should never be changed. We have collected all the logo versions here. Be sure to use the right format for the right channel. Print format uses pdf files, and digital surfaces uses png or svg files.
Main Logo
Logo is used in colors primarily on dark backgrounds. On light surfaces, the dark version of the main logo is used.
The main logo should as far as possible be placed in the left corner of the surface of where it is placed.
The main color logo should not be placed photos. Then only positive / negative logo should be used.
Everett is the profile font for KD. Everett is designed by Nolan Paparelli from Switzerland. The profile uses two variants of this: Everett Sans in Regular, for headings / displays, subtitles and quantity text. Everett Mono is used as a display font for eg. tags "bubbles" and as a supporting element to Everett Sans, its use should be limited.
Everett Sans (Primary font)
This is KD's primary font and is used in most cases. Headlines, subtitles, quantity text and display text.
Everett Mono (Secondary font)
This is KD's primary font and is used in most cases. Headlines, subtitles, quantity text and display text.
Avenir (System font)
System fonts are used on digital surfaces where the main font Everett cannot be used. Examples are in PPT / Keynote and in Word / Pages templates.
The profile colors should always be used with the color codes given here. Be conscious when using colors. Provide satisfactory contrast and size of text and elements.
Colors palette
The colors are chosen to form the identity of KD. The colors are chosen to give the identity a modern expression that is particularly suitable on digital surfaces.
Deep Sea Blue
HEX
RGB
CMYK
PMS
#0a0221
10, 2, 33
100, 90, 40, 70
2767 U
Terminal Green
HEX
RGB
CMYK
PMS
#12d875
18, 216, 117
65, 0, 70, 0
7480 U
Sustainable Green
HEX
RGB
CMYK
PMS
HEX
RGB
CMYK
PMS
#00321f
0, 50, 31
95, 55, 75, 55
627 U
Binary Purple
HEX
RGB
CMYK
PMS
HEX
RGB
CMYK
PMS
#691be4
105, 27, 228
80, 80, 0, 0
2736 U
AI Orange
Mystery Black
#151416
21, 20, 22
90, 75, 55, 75
433 U
HEX
RGB
CMYK
PMS
HEX
RGB
CMYK
PMS
#ff7606
255, 118, 6
0, 60, 100, 0
151 U
Human
#dbd3cc
219, 211, 204
15, 15, 15, 0
7527 U
Morning Mist
#d5d6dd
213, 214, 221
15, 10, 5, 5
427 U
Color Use
Although there will be a lot of white in the profile, it is the Deep Sea Blue color that is bearing and can be combined with all the colors in the palette. The color Sustainable Green works well as a background color and stands well in combination with Terminal Green in the palette.
Photo is a key element of the profile and should be chosen carefully. A good combination of photos of people and situations is important to create variety and provide a picture of the people you meet in KD.
Company
(Primary style)
This direction should focus on KD as a company and the people who work there.
Honest, documentary and warm.
Industry
This style should be focused on industry, people and situation. Cropped images that show details of the object, or drone images that capture the whole.
Detailed, technical, storytelling.
Consistency in communication starts with the right tools. Use the templates as provided. They include correct fonts, colors, spacing, and logo placement. Avoid altering layouts, and always prioritize clarity and simplicity.
Powerpoint
Template
Our PowerPoint ensure every presentation and document reflects the Klaveness Digital brand.
Clear, professional, aligned.
The graphic elements are based on lines and circles - creating usable patterns and abstract shapes. The graphic elements can be used as a pattern / illustration in combination with the right color combinations.
Icons
The examples below show what the icons should look like, but a complete set of icons is not provided here. Icons are added here as they are produced.
Patterns
Patterns are used as subtle background elements to support the visual identity of KD. They should be used sparingly, with low contrast, to enhance layouts without distracting from core content. Patterns help add texture and reinforce brand recognition across digital and print materials.
