Group & Klaveness Dry Bulk
Brand Guide
Last updated December 2022
Group Logo
The blue logo is mainly used on white backgrounds. When applied to darker surfaces you should use the white version. If you cannot use the main logo due to lack of spacing, use either the portrait or landscape versions, whichever is most suitable. The space between the logo and other elements must be consistent. The minimum amount of clearance around the logo must be equal to the size of the letter “a” in the logo.
Klaveness Dry Bulk Logo
The blue logo is mainly used on white backgrounds. When applied to darker surfaces you should use the white version. If you cannot use the main logo due to lack of spacing, use either the portrait or landscape versions, whichever is most suitable. The space between the logo and other elements must be consistent. The minimum amount of clearance around the logo must be equal to the size of the letter “a” in the logo.
Font
The primary font is Source Sans Pro designed by Paul D. Hunt and can be downloaded for free. When Source Sans Pro is not an option, Arial can be used. Visit this site for conditions of use, and download the Source Sans Pro font package.
Wordmark
Edit Serif Pro is the font used and reserved for our logo only.
Colors
The color palette consists of 12 colours. Orange is the accent color of Torvald Klaveness and should not be used by any other Klaveness company.
Blue
Screen: #001446
Screen: RGB 0/20/70
Print (CMYK): C100 M90 Y40 K50
Pantone: 655 C
Paint: NCS S 3560-R80B
Orange
Screen: #FF5B29
Screen: RGB 255/91/41
Print (CMYK): C0 M71 Y90 K0
Pantone:1505 C
Paint: NCS S 0585-Y50R
Blue 50 %
Screen: #667290
Screen: RGB 102/114/144
Print (CMYK): C65 M51 Y26 K9
Pantone: 285 EC
Paint: NCS S 3050-R80B
Dark Blue
Screen: #3050A2
Screen: RGB 48/80/162
Print (CMYK): C90 M80 Y0 K0
Pantone: 286 C
Paint: NCS S 3560-R90B
Bright Blue
Screen: #426DDB
Screen: RGB 66/109/219
Print (CMYK): C77 M60 Y0 K0
Pantone: 285 C
Paint: NCS S 2065-R90B
Light Blue
Screen: #849CDB
Screen: RGB 132/156/219
Print (CMYK): C50 M35 Y0 K0
Pantone: 284 C
Paint: NCS S 1550-R80B
Grey
Screen: #A49FA9
Screen: RGB 165/160/170
Print (CMYK): C38 M34 Y24 K06
Pantone: 436 C
Paint: NCS S 3502-R
Grey 50 %
Screen: #C7C2C7
Screen: RGB 200/195/200
Print (CMYK): C25 M22 Y17 K01
Pantone: 435 C
Paint: NCS S 2502-R
Grey 30 %
Screen: #EFEFEF
Screen: RGB 240/240/240
Print (CMYK): C07 M05 Y06 K00
Pantone: 434 C
Paint: NCS S 1002-R
Silver
Screen: #BDC3C5
Screen: RGB 189/195/197
Print (CMYK): C0 M0 Y0 K30
Pantone: 877 C
Paint: NCS S 2502-B
White
Screen: #FFFFFF
Screen RGB: 255/255/255
CMYK: C0 M0 Y0 K0
Paint: NCS S 0300-N
Black
Screen: #000000
Screen: RGB 0/0/0
Print (CMYK): C0 M0 Y0 K100
Pantone: Black C
Paint: NCS S 9000-N
Accent color
Orange is the accent color of Torvald Klaveness and is used for emphasis in the color scheme. It is a bright orange that should be used sparingly, to emphasize, contrast or create rhythm.
Orange
Screen: #FF5B29
Screen: RGB 255/91/41
Print (CMYK): C0 M71 Y90 K0
Pantone:1505 C
Paint: NCS S 0585-Y50R
Color use
The following color combinations are allowed when working with multiple colors. Consider the color proportions when using the various colors as displayed here.
Principles of application
Here is an example of how the brand can be applied when printing physical objects such as a notebook.
Templates
In this section you will various templates, scroll down to find:
PowerPoint template
Power BI template
Memo template
Letterheads
Email signature
Business cards
PowerPoint template
The PowerPoint template is available through the template library in PowerPoint and can also be downloaded here. Note: The template includes an “Assets” section with logos and icons for easy use. If you don’t need them, just delete those slides when you finish your deck.
Power BI template
In order to add the Torvald Klaveness theme to your Power BI dashboard, you must download the file for the theme and apply like described here.
Memo template
Compose a memo with this template. It can also be found in the template library in Word.
Letterheads and envelopes
Letterheads and envelopes should display information such as address and contact information of the relevant business unit or office. Letterheads should display information in the top right corner and envelopes should display information in the top left. This applies to all standard shapes and sizes in both envelopes and letter heads. You may download letterheads here and request envelope design by sending an email to hzk@klaveness.com
Email signature
There are two signature versions available for download, a standard signature and employees are to use when communicating on behalf of another Klaveness company. If you are employeed in Klaveness AS for example, and communicate on behalf of Klaveness Combination Carriers ASA, you must always use the “On behalf of Company” signature in your correspondence.
Business cards
We have business card templates for both employees and external consultants.
Vision and values
At the core of Torvald Klaveness are the values we live by and the vision we pursue. Our vision is to improve the nature of shipping and underpins our continued commitment to changing and improving the industry we are part of.
The vision provides direction and guidance along three dimensions:
IMPROVING - We always look for new solutions
NATURE - Our ambition is to improve the very nature of the business we are in
SHIPPING - Shipping is our market and where we can make a difference
Our values define what we stand for and what you can expect from us.
Images and icons
The style of the photos used by Klaveness should appear natural. Photos should be bright, of high quality and present elements in a delicate and visually interesting style. Color and contrast can also be used as stylistic devices. Avoid filters and additional graphic elements in the images. Use the existing palette as a reference for new images and illustrations.
Company presentation
The new company presentation slide deck provides a brief overview of who we are, what we do, and how we are organized. You can select the slides that best fit your audience. Be sure to check the notes section, as some slides, especially the company history, include talking points for reference.
This will be updated regularly to reflect strategic and organizational changes.
